Letterbox Library
Excellent online bookshop selling gender inclusive, multicultural, non-sexist books for children celebrating equality and diversity.
View ArticlePetit Chou
Children’s toys and clothes for ages 0 to 10 in St Christopher’s Place, one of the most individual specialist shopping areas in London’s West End. www.petitchou.co.uk
View ArticleVillage Toy Company
A lovely independent toy shop specialising in traditional, wooden, retro, vintage and educational toys from birth upwards.
View ArticleEdufantastic Toys
Edufantastic the London shop for Children’s Toys, Games, Puzzles and Learning books based in Walthamstow Village. Visit the shop to see the full range or buy from our online store. Edufantastic are...
View ArticleWhirligig
Whirligig is Brighton’s new creative craft and toy shop in the heart of the North Laine. If you and your family love traditional fun, family games and making really quality craft projects together,...
View ArticleYellow Lolly
Online shop specialising in clothes, toys and accessories for children 0-6 years old
View ArticleToys for Under £10: Let Toys Be Toys Gift Guide
Avoiding gender stereotypes doesn’t need to be expensive. Check out our guide to great gifts and stocking fillers, from £1.50 – £10. All shops featured on this page have received the Let Toys Be Toys...
View ArticleOnline retailers less sexist this Christmas
Our survey of online stores shows ’Girls’ and ’Boys’ navigation options are falling out of favour. In November Let Toys Be Toys campaigners reviewed online stores to see how many of them encourage...
View ArticleLet’s Play Kitchens! – Let Toys Be Toys Gift Guide
Playing kitchens is a firm favourite with many children – toddlers and older children too. So popular, in fact that we’ve had to rewrite this guide a few times as these fabulous toys are going out of...
View ArticleSigns of change at Toys R Us
We’re pleased to see new signage going up in refitted Toys R Us stores in the UK. Let us know what you’ve seen in stores near you. In 2013 Let Toys Be Toys met with Toys R Us directors to discuss...
View ArticleDo girls love trains?
Abbie loves her train set, but is fed up of being made to feel there’s something strange about a girl liking trains. Can you help us find her more loco-loving girls and women? Send us your pics and...
View Article12 fun toys to foster STEM skills
As well as being fun, STEM (Science, Technology, Engineering and Maths) toys, are a great way to build skills such as problem solving, spatial awareness and critical thinking. Of course we all know...
View ArticleOKIDO – an inclusive magazine
A magazine subscription makes a great Christmas gift, one that children can enjoy all year round, but finding inclusive options can be a challenge. Sophie Dauvois, co-founder of OKIDO magazine explains...
View ArticleYes, girls really do love trains
Last week we posted this blog about train enthusiast Abbie, who was so fed up with people telling her that trains are for boys that she changed her mind about choosing a new train set for Christmas. We...
View ArticleThe 2014 Let Toys Be Toys Silliness Awards
It’s been another terrific year for the Let Toys Be Toys campaign and our offshoot, Lets Books Be Books, with some notable successes including Usborne and Ladybird Books, not to mention plenty of...
View ArticleLet’s shop outside the box this Christmas
Toy marketing can make choosing gifts by gender seem like a safe choice, but kids deserve better. This Christmas we’re encouraging shoppers to reject ‘toys for boys’ and ‘toys for girls’ and shop...
View ArticleMeccano – for boys?
Meccano have been in the news this week for their marketing of their new toy ranges at ‘boys 8+’. We think it’s a shame that so many creative toy companies seem to be unable to think outside the...
View Article‘What did he invent?’
This homework project, set for a 6 year old in a UK school, doesn’t even allow the possibility that an inventor might be a woman. Our supporters on Twitter were quick to respond with some useful ideas...
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